By Brandon Curl, Copywriter

Would it really be Valentine’s Day without a love story?

This year, GSD&M is helping Southwest share its heart with the city of Atlanta with a campaign that features the new heart logo in TV, print and more.

Southwest ATL2






Atlanta is a city that Southwest has had its eye on for a while. Now thanks to the completion of the AirTran merger, we’re ready to show Atlanta what Southwest is all about.

In a word—heart.


By Duff Stewart, President and CEO, GSD&M

At the heart of one of the world’s most admired companies is a man we’ve admired and had the privilege to work with for many years. Herb Kelleher is a Texas cowboy by way of New Jersey and someone you wish you could spend a few minutes with every day. He’s a business visionary, a tenacious competitor and a commanding general in the fight to democratize the skies.

GSD&M Founders and Southwest’s Colleen and Herb

Steve Gurasich, Colleen Barrett, Tim McClure, Judy Trabulsi, Herb Kelleher, Roy Spence