A Story 100 Years in the Making

By Jake Camozzi

L.L.Bean has spent a century as an indelible part of American culture. From their unmistakable Bean Boot to outfitting the preppy explosion of the 80’s, their journey has intersected with some of our most famous, powerful and even notorious citizens. But above all else, they have always been fueled by the idea that life is better outside and being outside is better with the right gear.

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To announce L.L.Bean’s 100th anniversary, GSD&M created this video using the brand’s iconic catalogue covers, historic images and most recognizable pieces of gear. The piece highlights the company’s values, landmarks and milestones while staying true to what inspired Leon Leonwood Bean so long ago in his small Maine store: the simple act of enjoying the outdoors and the desire to bring others with him.

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