What role does a men’s brand have in the era of #MeToo?
The way boys are taught to “be a man” has had a negative impact on women as well as men. As an emerging men’s grooming brand, Harry’s felt a responsibility to act to free men from the narrow expectations projected by other brands in the category. To do that, we created a film designed to ask one important question—what does it really mean to be a man?
“A Man Like You” is the story of an alien who learns how to be a man with the help of a young boy. Through the alien’s journey to manhood, it is the boy who learns that the traditional rules imposed on men are too narrow and limiting for today’s world.