Partners in Pethood \PÄRT-NERS IN PET HUD\ - N.: PetSmart’s Definition of Parenthood, But with Pets.
“PetSmart Launches New Campaign Through Original Content by
Film Director Christopher Guest, Starring Anna Faris and Jennifer Coolidge, Debuting During Hollywood’s Biggest Awards Night.”
Christopher Guest Channels Best in Show for Brilliantly Bizarre campaign for PetSmart.
“If you were a fan of Christopher Guest's classic movie Best in Show,
PetSmart has the perfect campaign for you. The brand, with agency GSD&M, hired Guest to direct a set of commercials in his signature mockumentary style, under the slogan ‘Partners in Pethood.’ The results are unsurprisingly great. ”
PetSmart goes weird with Christopher Guest on the quirks of pet ownership.
“Guest jumps back into the animal-loving ring with this new ‘Partners in Pethood’ campaign
for PetSmart. Two of the new ads, created with agency GDS&M, aired during the Oscars and
star Anna Faris and the always hilarious Guest regular Jennifer Coolidge.”