Two great authors are doing it- J.K. Rowling and our very own Luke Sullivan. Both Rowling and Sullivan are using what is becoming a more and more common strategy of publishing via e and audio books and selling them direct to source. Rowling is creating a site, called pottermore.com to further engage her billions of fans and Luke is selling his books straight off his site thirtyroomstohidein.com. Great minds think alike, no?