Whether “viral” videos can be engineered has been much debated, with some saying it’s just plain luck. SXSW speaker, Prerna Gupta quickly proved her credibility on the subject through a revenue equation based on her success creating cost effective viral videos (>48MM views) that drove product sales. Through countless hours of YouTube “stalking” and her own trial and error, she found the science and secrets behind viral hits.

Science: 6 building blocks of viral videos

1. Music

2. Surprise

3. Cuteness

4. B00bs

5. Humor

6. Celebrity

Secrets: tips/tricks from the pro behind this hilarious viral masterpiece

– Best ways to add humor to viral videos: absurdity, parody current events

– How to balance product demo vs. virality: focus on virality and add a product post-roll at the end

– Cost effective way to ensure video views: partner with popular YouTube celebs (they already have the equipment and the audience)

– Tips for negotiating partnerships with YouTube celebs: be persistent, clarify the benefit for them upfront

– Cost considerations compared to other mediums: fixed cost upfront, not paying per view

– Quick tips: video thumbnail is important, get to the point (timing/pacing), seed videos via email lists