A few things strike me when watching this video:
1) Not that she recognizes logos but which logos she recognizes. McDonalds? Duh. Apple? Wha?
2) Some logos represent companies and some represent ideas. BP=Gas. Starbucks=Coffee.
3) Five-year olds are much more insightful than we give them credit for (see her description of the Boeing logo)
I think as an industry we should only use five-year olds for focus groups from now on. There’s no better way to get the real truth.