“Procter & Gamble’s Old Spice was just another guy brand with an entertaining spokesman in its TV commercials until the brand’s agency, Wieden + Kennedy, put Isaiah Mustafa on the Web recently and invited fans to use Twitter, Facebook and other social media outlets to pose questions that he quickly answered. The questions poured in–even celebrities asked a few–and Mustafa responded in more than 180 Web videos shot quickly over a few days. The real-time effort was the first of its kind, but it won’t be the last…” [Read More]