CEO Brian Sharples Says They’ll Pass on Super Bowl in Favor of a Long-Term Campaign

By: Rupal Parekh

Online vacation-rental marketplace HomeAway has picked Omnicom Group’s GSD&M to handle creative and media duties after a review.

GSD&M President-CEO Duff Stewart

At the outset, media was not a part of the pitch, but Duff Stewart, president-CEO of GSD&M, said they “just decided to go in and pitch it anyway” due to the “synergies you get with media and creative together.” Read more here.