VF Corp’s Lee Jeans has selected Austin-based agency GSD&M to handle creative duties after a competitive review that began in September.

“One thing that was really important to us was [for an agency] to be able to think about the brand and execute that in all aspects of the marketing mix,” Lee’s VP of marketing, Liz Cahill, told Ad Age. “They were hands down the best at it. We wanted to find an agency that can help us have more of a holistic campaign.”

Read more: http://adage.com/article/agency-news/lee-jeans-appoints-agency-plans-anniversary-push/239393/