From Austin American-Statesman: Roy Spence Embraces Writing with ’10 Essential Hugs’

By Dale Roe

I am not a hugger.

When someone I don’t know (and occasionally, even, a close family member) approaches me with outstretched arms, I tend to assume they want to choke me. I’m not even much good for a hearty handshake, but I suffer through it out of politeness.

It’s not you; it’s me.

So, it’s probably no surprise that I was a bit trepidatious heading over to Austin ad agency GSD&M (think Sterling Cooper Draper Pryce without the booze and sexism) to chat with chairman Roy Spence, author of a new book, “The 10 Essential Hugs of Life.”

Right now, at this very moment, someone at GSD&M is eating queso.