From MediaPost: Southwest Ranks Highest In Value Perception, Purchase Consideration

By Tanya Irwin

Southwest Airlines is launching a new TV spot Sunday that touts the airline’s benefits for travelers.

Swagger, from GSD&M, plays up “Bags Fly Free,” free inflight Live TV and no change fees. Beginning next year, Southwest will be the only domestic airline that doesn’t charge for bags.

As consumers find tighter seating and higher fares despite lower gasoline prices, Southwest Airlines is the best positioned domestic airline in consumer value perception and purchase consideration among leisure travelers, according to YouGov BrandIndex, the brand consumer perception research service. Read the full article here.

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