One of the more memorable quotes from the ever-quotable late Steve Jobs was that “mobile ads suck.” That was his view in 2010 shortly before he died, and he’s not around to say if he believes things have improved much.
But agency CEOs at an Advertising Week panel said his assessment made sense at the time. And it’s debatable at this point how much progress has been made toward improving the mobile ad picture, the executives said.
Read more: http://www.mediapost.com/publications/article/184300/agency-ceos-mobile-ads-still-need-improvement.html#ixzz2CIyX4jbI
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