From the NYTimes: Comic Web Series Comes With a Quit-Smoking Sponsor

By STUART ELLIOTT June 8, 2012

In another example of the growing interest in online video, particularly to reach younger consumers, the American Legacy Foundation is sponsoring its first Web series, a comedic look at popular culture through the eyes of Twitter.

The foundation, which also goes by Legacy, is a nonprofit organization that has long sought to discourage younger Americans from smoking, primarily through advertising campaigns and more recently with branded entertainment projects that involved cable channels like MTV and ESPN. Read more here.

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