AUSTIN, TX — August 27, 2014 — GSD&M announced today that Ana Leen has joined GSD&M from LatinWorks. As account director, Ana will lead Hispanic marketing efforts on the agency’s Marshalls and RadioShack business.
“Ana is a strong account leader with diverse experience growing brands and managing integrated campaigns,” said GSD&M SVP/Managing Director Scott Moore. “Her Hispanic marketing experience will be instrumental in helping the agency to continue to raise awareness of the Marshalls and RadioShack brands.”
Leen is an experienced account service professional with over 10 years of experience establishing marketing strategies for international brands including Domino’s Pizza and Target Corp. Most recently, Leen held a group account director role at LatinWorks, where she launched a national brand repositioning campaign for Jamba Juice, developed Capital One’s first ever Hispanic marketing strategy and contributed to new business efforts. Prior to LatinWorks, Leen worked at The Cartel Group in San Antonio.