GSD&M took home nine (9) awards at this year’s American Advertising Awards (formerly the ADDYs), including GOLD for our RadioShack ‘Phone Call’ TV work. The agency also picked up eight silver nods for U.S. Air Force, Pacifico, RadioShack and brand work. See a complete list of our wins below:
RadioShack – Phone Call :60
Pacifico – Discover Pacifico website
U.S. Air Force – American Airmen – Barrier Breakers
U.S. Air Force – American Airmen – Barrier Breakers – Mobile
RadioShack – The Phone Call Social Campaign
RadioShack – Goodbye 80s Internet Commercials
RadioShack – The Phone Call :30
RadioShack – Goodbye 80s
GSD&M – Avoid Humans
ABOUT THE AMERICAN ADVERTISING AWARDS
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local American Advertising Federation Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.