Marshalls, America’s “off-price” retailer, announced today they have named GSD&M their new digital creative partner.
In June of 2008, GSD&M was named Marshalls’ creative agency of record. Since then, the agency has worked together with the retailer to connect their customers with their brand message—designer and brand name goods for less than department and specialty stores every day.
“GSD&M has been a great partner in bringing the Marshalls vision to life. Their partnership, coupled with their experience in the retail and digital space made it the right decision to move digital, print and broadcast creative under one roof,” said Emily Trent, Marshall’s vice president of marketing.
“Marshall’s is a great brand that’s doing well because they make a difference in people’s lives,” said Duff Stewart, President and CEO of GSD&M. “With the addition of digital to our creative responsibilities we can help connect Marshall’s with their customers in a more complete way.”
Marshalls is one of the nation’s leading off-price family apparel and home fashion retailers with over 775 stores spanning 42 states and Puerto Rico. Marshalls offers a wide selection of current season, top quality, brand name fashions for the entire family as well as giftware and domestics for the home at prices 20-60% less than department stores, specialty boutiques and catalogs.
GSD&M is an advertising agency celebrating its 40th year of helping some of the world’s most iconic brands win by articulating and activating their core purpose – the difference a brand strives to make in its customers’ lives. GSD&M is part of Omnicom Group, Inc. (NYSE: OMC). For more information, visit GSDM.com.
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