Every day, over six million older Americans face the threat of hunger. AARP didn’t want to just beat this problem. They wanted to do it in record time. So they teamed up with four-time Sprint Cup champion Jeff Gordon in the Drive to End Hunger. This partnership wasn’t just something new for Gordon and AARP. It was also the first cause-based sponsorship in NASCAR history. To promote this historic initiative, GSD&M did everything from completely redesign Gordon’s new #24 car to produce an integrated campaign, including television, print and at-track promotional materials.

Agency: GSD&M
Launch Date: February 2011

Chief Creative Officer: Mike Wilson
Group Creative Director: Bryan Edwards, Victor Camozzi
Creative Director/ Copywriter: Andy Miller
Creative Director/ Art Director: Joel Davis
Art Director: Judd Oberly
Copywriter: Michael Page
Photographer: Richard McLaren
Executive Agency Producer: Brent Holt
Producer: Sara Cherry
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Business Manager: Jo Ella Mathis, Danielle Zubriski
Project Manager: DeeDee Camozzi
Account Service: Bo Bradbury, Forrest Bloede, Jessie Fenstermacher, Megan Burton
Marketplace Planning: Jim Firestone, Chris Kocek

Production Company: MJZ
Director: Phil Joanou
DP: Tim Hudson
Executive Producer: Jeff Scruton
Line Producer: Paul Manix

Editorial Company: Beast
Editor: Sam Selis
Assistant Editor: Jason Uson
Executive Editor: Mary Ellen Farrar
Producer: Cara Sturgis

Visual Effects: Method

Music: Play Sound