New Work: AARP “Car Wash” and “Funny Calls” featuring Betty White

Proving that joining AARP doesn’t have to make you feel old, in this campaign, Betty White coquettishly demonstrates that membership allows those 50+ to truly live life to the fullest. And even at 89, Betty does, indeed.


Client: AARP
Title: Get Over It  – Car Wash & Funny Calls
Agency: GSD&M
Group Creative Director: Bryan Edwards, Victor Camozzi
Art Director: Charlie Brandwick
Copywriter: Andrea Minze
Agency Producer: Lindsay Stillman, Brent Holt
Director: Dennie Gordon
Production Company: Go Films
Executive Producer: Gary Rose
Producer: Leah Fleischmann
Editorial Company: Charlie Uniform Tango
Editor: Andrea Mendoza
Business Manager: Danielle Zubriski
Project Manager: DeeDee Camozzi
Account Service: Bo Bradbury, Beth Bonargo
Marketplace Planning: Jim Firestone, Chris Kocek

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