Proving that joining AARP doesn’t have to make you feel old, in this campaign, Betty White coquettishly demonstrates that membership allows those 50+ to truly live life to the fullest. And even at 89, Betty does, indeed.

Credits:

Client: AARP
Title: Get Over It  – Car Wash & Funny Calls
Agency: GSD&M
Group Creative Director: Bryan Edwards, Victor Camozzi
Art Director: Charlie Brandwick
Copywriter: Andrea Minze
Agency Producer: Lindsay Stillman, Brent Holt
Director: Dennie Gordon
Production Company: Go Films
Executive Producer: Gary Rose
Producer: Leah Fleischmann
Editorial Company: Charlie Uniform Tango
Editor: Andrea Mendoza
Business Manager: Danielle Zubriski
Project Manager: DeeDee Camozzi
Account Service: Bo Bradbury, Beth Bonargo
Marketplace Planning: Jim Firestone, Chris Kocek