Every day, over six million older Americans face the threat of hunger. AARP didn’t want to just beat this problem, they wanted to do it in record time. So they teamed up with four-time Sprint Cup champion Jeff Gordon in the Drive to End Hunger. This partnership wasn’t just something new for Gordon and AARP. It was also the first cause-based sponsorship in NASCAR history. To promote this historic initiative, GSD&M did everything from completely redesign Gordon’s new #24 car to produce an integrated campaign, including television, print and at-track promotional materials.
http://www.drivetoendhunger.org/
AGENCY – GSD&M
CD/ Copywriter: Andy Miller
CD/ Art Director: Joel Davis
GCD: Victor Camozzi
GCD: Bryan Edwards
Producer: Sara Cherry
Executive Producer: Brent Holt
Business Affairs Manager: Danielle Zubriski
Account Supervisor: Forrest Bloede
Account Manager: Jessie Fenstermacher
Account Director: Bo Bradbury
PRODUCTION COMPANY – MJZ
Director: Phil Joanou
DP: Tim Hudson
Executive Producer: Jeff Scruton
Line Producer: Paul Manix
EDITORIAL COMPANY – BEAST
Editor: Sam Selis
Assistant Editor: Jason Uson
Executive Producer: Mary Ellen Farrar
Producer: Cara Sturgis
POST PRODUCTION – METHOD STUDIOS
Compositor: Toby Brockhurst
Producer: Darcie Muangman
Coordinator: Anatasia Von Rahl
TELECINE – CO3
Colorist: Stefan Sonnenfeld
MUSIC AND SOUND – PLAY SOUND
Composers: Matt Downs, Danny Wilde
Engineer: John Bolen