Are you shopping for a new home? Or is it really just a new-to-you home? A home that is full of someone else’s problems can quickly become a list of compromises and to-dos. In GSD&M’s first work for Builder Homesite, Inc., the new brand platform looks at what the real meaning of “NEW” is when purchasing a home. Through various media efforts, the “Don’t buy a to-do. Buy new.” campaign proves only new construction gives you a home that is ready to be lived in with the newest technology, amenities and worry-free assurances.
Launch Date: October 22
Work Title: Don’t buy a to-do. Buy new.
Executive Creative Director: Jay Russell
Group Creative Director: Glen Sheehan
Associate Creative Director/Writer: Nicole DuMouchel Davis
Associate Creative Directors/Art Directors: Barry Brothers, Shane Starr
Account Service: Sam Bennett, Candace Davis
Experience and Insights: Shannon Schulz