New Work: Goodyear Eagle F1 “Control Freak”

All-season tires are a dime a dozen. But all-season tires that can actually handle? That’s another story. Enter the Eagle F1 Asymmetric All-Season from Goodyear—a tire designed for high performance driving in dry, wet and cold conditions. To demonstrate this, we offered “tire test drives” to unsuspecting consumers. Two Goodyear tire store “employees” (actually a professional actor and a Hollywood stunt driver) were in on the gag. And we tapped Ben Conrad, of Ken Block’s Gymkhana 4 and 5 fame, to direct.


Agency:  GSD&M
Launch Date:  July 2012
Spot Title:  Eagle F1 Control Freak
Executive Creative Director:  Jay Russell
Creative Directors:  Tim Eger; Will Chau/Laura Bridger
Associate Creative Director/Writer:  Nik Bristow
Executive Producer from GSD&M:  Laura Busino
Art Buyer:  Kelly Hopkins
Account Service:  Soni Laing, Ashley Silversmith
Experience & Insights:  Ellen Kolstö

Production Company: Logan
Executive Producer: Matthew Marquis
Line Producer: Michael Angelos
Director of Photography: Matthew Baker
Production Designer: Matthew Holt

Production Company: Logan
Executive Producer: Matthew Marquis
Head of Production: Lindsay Bodanza
Director: Ben Conrad
Producer: Cassandra Wilkinson
Producer: Alex More
Photographer: Caleb Coppola
Assist Edit: Tae Erskine
Editor: Volkert Besseling
Flame: Brandon Sanders
Flame: Carl Edwards
Nuke Comp: Pablo Wang
2D Anim: Brian Scott
Design: Corey Holms
Design: Kenneth Robin
Design: James Wang
Smoke Artist: David Blum

Posted In
Share This Story
Back to News
  • Employee Photo for apineda
  • Employee Photo for randyromero
  • Employee Photo for nperez