In a world that values “new-and-shiny,” L.L.Bean is a brand that’s tried and true. From the way they make their iconic Bean Boot, to the testing they perform, to the way they ship for free with no minimum order or end date – your gifts are guaranteed to last. This campaign focuses on where the holidays are made – at L.L.Bean.

Credits
Agency: GSD&M
Launch Date: 11/21/11
Group Creative Directors: Jay Russell
Assoc. Creative Director AD: Barry Brothers
Assoc. Creative Director Writer: Jake Camozzi
Art Director: Madeline, DeWree, Stuart Knowlan
Writer: Reagan Ward, Tim Yuen
Studio Art: Trish Maynard
Developers: Todd Black
QA: Amy Hall
Executive Producer: Shannon Worley
Senior Producer: Alison Wagner
Digital Producer: Teresa Villasenor
Project Manager: Dee Dee Swartz
Director: Jeff Preiss
Prod Company: Epoch Films
Editorial: Cut + Run
Art Buyer: Marilyn Rose
Business Affairs Supervisor: Jacqueline Djanikian
Account Service: David Hughes, Elizabeth Perez, Nadia Elias
Marketplace Planning: Elizabeth Thompson, David Matathia