New Work: PetSmart Partners in Pethood

PetSmart knows some folks treat their animals like members of the family (and in some cases, better.) Enter the concept of Pethood. —which is really just like parenthood, only with harder bath times. And who better to bring those comedic, awkward tales of Pethood to life than filmmaker Christopher Guest of Waiting for Guffman and Best in Show fame along with an incredible cast of improv actors including Jennifer Coolidge and Anna Faris.


Agency: GSD&M
Client: PetSmart
Title: PetSmart Partners in Pethood
Launch Date: 2/22
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer, Ryan Carroll
Associate CD/AD: Ross Aboud
Associate CD/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Director of Production: Jack Epsteen
Producer: Monique Veillette
Assoc. Producer: Adriane Weast
Business Affairs: Mellissa Mathias
Account Leadership: Scott Moore, Sabia Siddiqi, Brittany Hammer, Lauren Bradshaw
Project Management: Sara Rosales
Experience and Insights: Andrew Teagle, Rene Huey-Lipton, Priya Noel
Print Production: Ellen Hanrahan
Art Production: Jessica Spruill
Print Campaign Photographer: David Emmite
Print Retoucher: Jeremy Kelty, Lilli Salerno
Digital Production: Amy Torres
Web Developer: Todd Black
Studio Services: Michele Head, Summer Ortiz
Production Company: Go Film
Director: Christopher Guest
Executive Producer: Gary Rose
Producer: Mark Hyatt
Editorial Company: Mackenzie Cutler, NY
Editor: Gavin Cutler
Senior Asst. Editor: Ryan Steele
Asst. Editor: Pamela Petruski
Post Producer: Esme Wright
Post EP: Sasha Hirschfeld
Colorist: Fergus McCall, the Mill, NY
VFX/Online: Schmidigital, NY
Flame Artist: Jim Hayhow
Asst. Flame Artist: Joseph Miller
Sound Design & Final Mix: Sam Shaffer, Mackenzie Cutler, NY
Original Music: HUM Music, LA
Graphics: Brad Hodgson, Perfect Form, Austin

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