Back-to-school can be a bit of a tough time for teens. And parents. It’s not getting any easier for them in our latest TV spot for RadioShack. Their parents want to talk about the importance of protecting the new tech they’ll be taking to school, but the kids have other things in mind. Fortunately, RadioShack’s new “IT Happens” plan covers their devices and gear from accidental drops, cracks, and dunks. Now if only it offered protection from awkward moments at home.

Credits:

Agency: GSD&M
Client: RadioShack
Title: The Talk
Launch Date: 7/24/14
Chief Creative Officer: Jay Russell
Group Creative Director: Ryan Carroll/Scott Brewer
Associate CD/AD: Ross Aboud
Associate CD/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Producer: Alison Wagner
Business Affairs: Danielle Ivicic
Project Management: Sara Rosales
Account Leadership: Sabia Siddiqi, Lindsey Mongrain, Nadia Elias
Experience and Insights: Klaudia Flanigin
Product Strategy Director: Rye Clifton
Production Company: Epoch
Director: Matthew Swanson
Editorial Company: Cut and Run
Editors: Jay Nelson, Staci LeVan