Last year, American’s left an average of 9.2 days of vacation per person on the table. It’s time we reverse that trend. It’s time we Carpe Vacay!

The Southwest Airlines Carpe Vacay campaign is a call to arms that says there’s no better time than now to use your vacation days and do that thing you’ve always wanted to do but couldn’t afford to.

Rather than focus on destinations, Carpe Vacay focuses on the activities people do on vacation. More importantly, we highlight a moment of human truth about each vacation that marks the emotional reasons people are on vacation.

So get out there and seize your vacation with Southwest Airlines!

Agency: GSD&M
ECD: Jay Russell
GCD: David Crawford
Creative Director/AD: Bryan Pudder
Creative Director/Wr: David Parson
Creative Director/Wr: Stephen Land
Art Director: Ben Thoma
Producer: Natalie Lum Freedman, Maria Ivicic
Account Service: Coley Platt, Amy Lyon, Jodi Bucciarelli
Production Company: Supply and Demand
Director: Sean Thonson
Producer: Rita LaRoux
Edit / Graphics: ODD Editorial, Charlene Manca.  Creative Director: Gary Breslin.
Editor: Paul Bertino
Music: Yessian