New Work: Sport Clips “MVP Moment Maker” Campaign

Sport Clips Haircuts and GSD&M wrapped up the “MVP Moment Maker” 2013 campaign recently to favorable results. This marks the fourth year that Sport Clips has successfully run the campaign to promote their MVP Experience haircut package.

Launched in February, the promotion gave participants the opportunity to feel like an MVP if designated as one of the winners of $10,000 and other cash and instant-win prizes. Throughout February and March, GSD&M placed over 140 local cable and radio buys across the country to promote the campaign. In addition, Sport Clips posted information on its Facebook, Twitter and Google+ pages to keep fans up-to-date on MVP Moment Maker.

The MVP Experience allows men and boys of all ages to get away from it all and feel like a true MVP. Sport Clips provides a precision haircut followed by an invigorating scalp massage with Tea Tree shampoo, a classic barbershop-style hot steamed towel treatment and a relaxing neck and shoulder massage. With sports on TV, hot steamed towel treatment, and a great haircut from Guy-Smart stylists who specialize in men’s and boys’ hair care, the franchise aims to leave customers feeling like a new man in just 20 minutes.

Sport Clips Haircuts has more than 1,000 locations across the country and serves its clients on a walk-in basis. Established in 1993 and franchised in 1995 by Gordon Logan, founder and CEO, the company is one of the nation’s leading franchises. The franchise is ranked by Entrepreneur Magazine as one of the top 20 “Fastest-Growing Franchises,” and in the top 10 percent of the “Franchise 500.”

Agency: GSD&M
Client: Sport Clips
VP/Broadcast Buying Director: Yolanda Aquino
Media Supervisor: Karen Clouse
Senior Media Buyer: Les Stipp, Linda Brown, Roni Skwiersky, Susana Skinner
Media Buyer: Emily Pennington, Kendra Baumann
Assistant Media Buyer: Liz Guzman

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