New Work: U.S. Air Force Page Takeovers

As part of the It’s Not Science Fiction campaign and one of the larger media initiatives of the year, the U.S. Air Force and its advertising partner GSD&M are taking over top gaming sites GameSpot and IGN’s home and key channel pages nine different times throughout December With production by Visual Goodness, the Air Force will take over people’s screens to illustrate the F-22’s ability to travel at 2x the speed of sound and simulation of a piece of space debris colliding with and shattering the viewer’s screen. Both the “Speed” and “Collision” media initiatives allow the viewer to experience missions and technology of the Air Force.


Agency:  GSD&M
Launch Date: December 2011
WorkTitle(s): Collision & Speed
Group Creative Directors: Tom Gilmore
Art Director: Shane Starr
Writer: David Canavan
Executive Producer: Jefferson Burruss
Digital Producer: Bethany Motl
Prod Company: Visual Goodness
Account Service: Lee Pilz, Norah Rudyk, Amanda Bottger
Media Team: Kathie Haydon, Katie Comerford, Tamera Lawrence, Kelly Guisti, Kelly Gray, Mandy Oettmeier, Andrea Boettcher

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