Tonight’s the night we’ve been looking forward to since our last birthday. No, not Pi Day…GSD&M + Google present: The Industry Party. We have music from The Mother Truckers, J. Roddy Walston and the Business and Lance Herbstrong. Plus, we’ve transformed our lobby into an art gallery featuring work from Magda Sayeg, Hugh MacLeod, Roadhouse Relics and many more Austin greats.

Beyond all the music and art, we’re featuring an interactive map put together by the GSD&M crew, Google and Obscura Digital. Attendees can come check out the “Best Ever’s” we featured in Austin using Google Hot Pot.

But before while the rest of us have been getting all gussied up for the party, our SXSurrogates have been reporting from the convention center. Check out a few of their posts:

Melanie explains why the message is all about the messenger.

Al Franken spoke about how to save the internet and Todd was there.

SXSW Music Festival starts soon, but Jerry caught a panel about internet music pirates today.

Abigail shares why developers are the new gatekeepers for the music industry.

Search queries from your site can make a huge difference, as heard by Chelsea.

Meet Evan.

A digital designer by trade, Evan has been sharing some great visuals on the blog from some panels and sites around SXSW. He captured a tweet that brings explains the importance Purpose for products. A very insightful 140 characters indeed.

He loves to see concerts at the Continental Club. He lives here.