An interesting thing is happening in Raleigh, North Carolina. A man by the name of Matt Tomasulo has taken it upon himself to create and post directional signs around Raleigh’s downtown area to get people to walk more.
I first saw the news story on BBC News a few days ago. At that time (Tuesday), the Raleigh Walk Facebook Fan Page had 400 likes. Right now, it’s at 647. And while the city council has officially had to take the signs down (because Matt Tomasulo never got a permit), the campaign itself has been praised by the City Planning Director Mitchell Silver and will probably lead to similar “officially approved” signs being posted in the near future.
This is another great example of what Jason Roberts talked about at TEDx Austin. If you want change to happen, you have to make it happen. It doesn’t have to be complicated or all that elaborate. It could be as simple as mileage estimates and QR codes on some foam core. Sure, you may end up breaking some city ordinances along the way, but if you keep it simple and straightforward and it makes a positive difference in the community around you, your idea just might stick.
So who wants to join me in doing some spontaneous, unsanctioned good right here in Austin, just in time for SXSW? We can call ourselves “Guerillas for Good.” Let me know if you’re interested.