As the news of the unbelievable and horrific Boston Marathon tragedy continues to unfold, it’s hard not to be glued to your laptop or TV. Follow #BostonMarathon or #PrayforBoston on Twitter and you’ll have a sudden urgency to want to help out. And as reported by Austin Women Magazine on Twitter, there were 187 runners from Austin so this news affects those near and far.

In the midst of browsing various social platforms, I came across a few brands that are using their services to help those in need.

A few are:

Travel

Airlines waiving cancellation and travel fees courtesy of Boston.com: American Airlines, AirTran, Delta, JetBlue, Southwest Airlines, United Airlines, US Airways, Virgin America

Hotels waiving fees for last-minute re-bookings: Fairmont Hotels, Four Seasons, Hilton Hotels, Hyatt Hotels, InterContinental Hotels, Kimpton, Marriott, Preferred Hotels, Ritz-Carlton, Sheraton Hotels, W Hotels, Westin Hotels, Wyndham Hotels

Airbnb and HomeAway have both offered to waive fees for runners and families who need a place to stay.

Hundreds of people have come forward to offer their homes and rooms to anyone in need via Google Docs and #BostonHelp on Twitter.

Charities & Public Interest

On top of pushing out communication about blood donation needs, the Red Cross is touting its Safe and Well site where people can let loved ones know their status.

Media

Google launches “Person Finder,” a tool that people can look up or supply information about their loved ones.

The New York Times suspended it’s digital paywall today so any reader could absorb the news.

Eat Love Savor magazine went “black” for the rest of the day in light of today’s events.

Finance

The IRS has offered to give those in Boston more time to file their taxes.

Sports

The Boston Celtics have cancelled and the Boston Bruins have postponed their games.