In 1971, some recent University of Texas graduates didn’t know you couldn’t open a national ad agency in a little college town known primarily for hippies and armadillos. They hustled their way into some presentations, came up with some smart ideas, and learned how to make money doing what they loved. And it worked. This courageous group helped elect a president, launch an airline, turn Walmart into a global retail force, even gave Texas its rallying cry. Their bravery is now our modus operandi. Today we are a global agency in the music, food and “weird” capital of the world. We’ve won the Super Bowl, cleaned up at Cannes and continue to help iconic brands win every day. We live by our core values and believe an agency should be able to think like the diverse, multicultural world that it’s talking with. We think it’s better to be honest than cool. We also play foosball in the agency bar and eat breakfast tacos for dinner.