Over the past few days I’ve attended panels on a wide range of topics and I’m seeing a trend…

What I’m about to say will not change the world but rather a reminder to keep it simple stupid.
So many times we try to come up with the next big thing and sometimes it fails. This is because we are asking too much of people.

We can be lazy creatures when we consume information and putting in more effort than something is worth probably isn’t going to happen.

Think about that the next time you want to develop the next big thing. Would you spend a few seconds with it? If not, you’re user might not either but don’t forget, you’re probably not the target audience.