If you know me at all, this title is jarring and hypocritical of what I’ve spent the last few years preaching to the agency and our clients. “It’s not enough to have a site that works on your PC. It’s not even enough to have a site that is built in HTML that will render decently on your mobile device. You have to build a mobile specific site to create a good user experience…” If I died yesterday, you could have put that on my grave. A live declaration, via QR code.But today, I’m singing a different tune. Responsive web design, baby. Designing for flexibility, in other words. Building something that will render perfectly regardless of size and space or device. Is it possible? Definitely. Are people doing it? Yes. In fact, our most recent site work, featuring the 40 best things we’ve ever done as an agency was designed and built responsively. Check it out. Here. On your desktop, on your phone, on your tablet. It will look great, regardless!

And here is a great article by Ethan Marcotte, from May 2010 (GASP!) that talks about how and why we need to press on and embrace the transience of the web. To start you with a quote…

“The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things.” John Allsopp, “A Dao of Web Design”