For the last six years, our party on the Monday night of SXSW has almost become a festival within the festival. The party is a reflection of our passion, enthusiasm and love for one another, our clients and our city. The 2016 edition may have been our biggest and boldest yet as we hosted a few thousand of our closest friends, clients and cultural influencers. And the musical lineup, as always, was eclectic: Golden Dawn Arkestra, Jonny Fritz, Beach Slang, Wild Belle, The Mavericks and hometown heroes, Ghostland Observatory kept us buzzing all night. And yes, Ghostland brought their lasers.