My favorite thing about SXSW is all of the information my brain is soaking in. The breadth of information is amazing. So far I have learned that QR codes aren’t turning out to be the wonderful makerting tool that we might have hoped they would be. I’ve learned that Source Map is a cool dev tool. I’ve also learned that Last Chance Kitchen helped Bravo learn how transmedia is changing television.

How cool is this? All of this information is available in one conference! And I still have lots of learning yet to do over the next days.