AUSTIN, TX—July 8, 2014—GSD&M announced today the return of Andrew Teagle as SVP/director of Strategy & Insights. In this role, he will guide the agency’s Strategy & Insights department to ensure the agency’s ideas and insights remain sharp and rooted in purpose throughout the creative and media development process.
Teagle served as a VP/strategy director at GSD&M from 2000 to 2008 and has spent the last four years as a lead strategist at Crispin Porter + Bogusky in Boulder. While at Crispin, he led strategy efforts on the Microsoft Global/Windows 7 and American Express OPEN campaigns as well as was a driving force on the Applebee’s and MetLife pitches for the agency. Over the course of 20 years, his work has been recognized by the Effies, Facebook Innovation, Clios and Cannes Lions awards shows.
“With purpose-based marketing we have been able to turn consumer insights into actionable and successful marketing strategies for our clients,” said Duff Stewart, CEO of GSD&M. “Andrew has proven himself to have the smart thinking and leadership qualities needed to navigate these insights and offer solutions to our clients’ business challenges. We’re thrilled to have him back on our team.”
During his first stint at GSD&M, Teagle served as lead strategist on the agency’s Chili’s Grill & Bar, Walmart and Tostitos accounts. His other agency experience has included Goodby Silverstein & Partners in San Francisco.
GSD&M is an advertising agency headquartered in Austin and focused on ideas that make a difference. With a restless culture and purpose as a guiding force, GSD&M builds brands with an integrated creative and media approach. GSD&M is part of Omnicom Group Inc. (NYSE:OMC). For more information, go to GSDM.com.