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February 24, 2015
From AdWeek: Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads
If you were a fan of Christopher Guest’s classic movie Best in Show, PetSmart has the perfect campaign for you.
The brand, with agency GSD&M, hired the writer, actor and filmmaker to direct a set of commercials in his signature mockumentary style, under the slogan “Partners in Pethood.” The results are, unsurprisingly, great. Read the full story here.
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