This week, The Goodyear Tire & Rubber Company awarded GSD&M Idea City creative duties for its Goodyear brand consumer business in North America. The agency is charged with elevating the brand across all media channels.

“GSD&M Idea City has a great track record of helping iconic brands leverage their core purpose to build commitment and grow,” said Scott Rogers, chief marketing officer of Goodyear’s consumer business. “I expect that they will be excellent stewards of the Goodyear brand.”

“Goodyear is one of the great American-based global brands,” said Duff Stewart, president and chief executive officer of GSD&M Idea City. “We’re honored by this opportunity to help extend their leadership position.”

The first work from GSD&M Idea City is expected to break in 2010. Media duties are currently handled by MPG.

About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs approximately 69,000 people and manufactures its products in more than 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear, go to www.goodyear.com/corporate.

About GSD&M Idea City
GSD&M Idea City is a marketing communications and advertising company that has helped grow some of the world’s most successful brands. For more information, go to www.IdeaCity.com. GSD&M Idea City is part of Omnicom Group, Inc. (NYSE:OMC).