To reinforce its role as leading voice of progressive masculinity, grooming brand, Harry’s, launched its first campaign with GSD&M as its creative partner in the form of a short film—“A Man Like You.” In an effort to amplify the ongoing cultural conversation around what it means to be a man today, the short film tells a story of an alien who discovers how to be a man with the help of a young boy.

“The tear-jerker spot, an unusual approach for the category, focuses on the boy as he teaches the alien typically macho ways of dressing, walking and, of course, shaving.” – Ad Age

“With marketers now joining the fray, it’s clear America will be considering, and reconsidering, ideas of masculinity—a much-needed and welcome conversation.” – Esquire

Watch the journey unfold below then join in on the conversation using #WhatMakesAMan.