New Work: Caesars Laurel Posters

The grandest of Las Vegas Hotels, Caesars Palace is famous worldwide for its magnificent beauty and impeccable service. It repeatedly led the charge in creating industry firsts. Caesars Palace was the first to bring high-end retail shopping to the strip, the first to partner with celebrity chefs and the first to introduce world-class entertainment. Even today, that pioneering spirit is on full display as visitors can enjoy the most opulent pool complex, the finest villas, the most relaxing spa experience and the best rewards program around. Simply put, every moment spent at Caesars Palace is filled with the spectacular.

This campaign celebrates the grandeur and opulence of the hotel’s distinct amenities by employing an artistic formation of the brand laurels using objects which represent each of them.

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Creative Consultant: GSD&M
Client: Caesars
Group Creative Director: Bryan Edwards, Victor Camozzi
Creative Director/Art Director: Joel Davis
Creative Director/ Copywriter: Andy Miller
Associate Creative Director/ Art Director: Mike Ferrer
Sr. Copywriter: Mark Bielik
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Account Service: Scott Moore, Candace Davis, Sara Scott

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