L.L.Bean has always done right by the consumer, from making quality gear to guaranteeing satisfaction, no matter what. Introducing free shipping with no minimum order and no end date is the latest iteration of this dedication. This campaign showcases the process L.L.Bean goes through to ensure quality goods arrive at your doorstep, and trumpets the fact that they now arrive for free, all the time.

Creative Credits

Agency: GSD&M
Launch Date: 3/25/2011 (digital); 3/28/2011 (TV & OOH)
TV Spot Titles: Make it Right :30, Make it Right :15, & Box Ride :15
Group Creative Director: John Trahar
ACD/Art Director: Barry Brothers
ACD/Copywriter: Jake Camozzi
Executive Producer: Karen Jacobs
Producer: Lindsay Stillman
Associate Print Director:  Leigh Ann Proctor
Senior Art Producer: Marilyn Rodriguez
Digital Producer:  Teresa Villasenor
Account Director:  Jonathan Silverstein
Account Supervisor:  Sarah Hartline
Account Executive:  Elizabeth Perez
Marketplace Planning:   Elizabeth Thompson
Project Manager: Dee Dee Swartz
Business Manager:  Jacqueline Djanikian
Production Company: Epoch
Director: Jeff Preiss
Editor: Ariel Quintanas, Beast
Color Correction and Conform: Brian Bongiorno, Tone Visuals
Photography/Videography: Alan Gastelum and Lincoln Benedict
Music: The Sparrow and the Wolf by James Vincent McMorrow