New Work: Northwestern Mutual & the Rose Bowl

Northwestern Mutual is debuting three national TV spots focused on bringing an emotional, inspirational message to life around the company’s Rose Bowl Game and NCAA partnerships – one of which (“Same Game”) is exclusive to the Rose Bowl Game and will be shown only on Jan. 1 during the broadcast. All three spots in the campaign feature voice-over by celebrity Kyle Chandler (Friday Night Lights, The Wolf of Wall Street, Zero Dark Thirty).


Agency: GSD&M
Client: Northwestern Mutual
Title: Same Game, Start Early, No One Wins Alone
Chief Creative Officer: Jay Russell
Group Creative Director: Tom Gilmore, Jeff Maki
Associate CD/AD: Matthew Barker
Associate CD/Writer: Phil Davies
Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Producer: Taylor Johns
Business Affairs: Jeff Robertson, Jo Ella Mathis, Keli Christy
Account Leadership: Mark Durein, Karen White
Project Management: Sara Rosales, Annie Quach
Experience and Insights: Michael Dezso
Art Production: Shannon McMillan
Photographer: Dave Mead
Retoucher: Lilli Salerno
Studio Services: George Garcia
Program Manager: Gerald Quiambao
Developer: Todd Black
Production Company: Radical Media
Directors: Josh & Xander
Executive Producer: Jim Bouvet
Producer: Steve Frederickz
Editorial Company: Beast
Editor: Sam Selis on Start Early, Ariel Quintans on Same Game
Graphics: Jim Reed
VFX: Jim Reed
Audio: Pony Sound
Engineer: Corey Roberts
Producer: Taylor Johns
Music: Tequila Mockingbird
Composer: Justin Tapp

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