For Pacifico’s new campaign, we didn’t want to simply advertise the beer. We wanted to turn the beer into advertising. So underneath every Pacifico bottle cap, we printed a set of GPS coordinates that marks one of 21 amazing spots in Baja, mainland Mexico and the U.S. Pacific coast. For each one of these locations, we shot a one to two minute video that highlights what makes the spot truly incredible. Once we had the bottle caps and videos, we built discoverpacifico.com, where consumers can enter the coordinates and watch the corresponding video.

TV:

Agency: GSD&M
Client: Pacifico
Title: Cliff Jumping and Spearfishing
Launch Date: 6/2/14
Chief Creative Officer: Jay Russell
Creative Director/AD: Joel Davis
Creative Director/Writer: Andy Miller
ACD/Art Director: Matt Barker
ACD/Writer: Phil Davies
Writer: Jon Miller
Jr Art Director: Nathan Hardy
Account Service: Jeff Orth and Mario Solis
Executive Producer: Laura Busino
Producer: Taylor Johns
Print/Art Producer: Kelly Grant
Project Manager: Marlo Gil
Business Affairs: Danielle Ivicic
Experience and Insights: John D’Acierno
Production Company: Milkt Films
Director: Taylor Steele
Executive Producer: Lindha Narvaez
Editorial Company: Beast
Editor: Sam Selis

Web:

Agency: GSD&M
Client: Pacifico
Title: DiscoverPacifico.com
Launch Date: 4/15/14
Chief Creative Officer: Jay Russell
Creative Director/AD: Joel Davis
Creative Director/Writer: Andy Miller
Account Service: Jeff Orth and Mario Solis
Executive Producer: Paul Gallardo
Business Affairs: Danielle Ivicic
Experience and Insights: John D’Acierno
Information Technology: Jerry Rios, Lisa McIntyre
Production Company: Welikesmall