New work: Southwest Airlines “Garage Band”

This spot is about a group of old high school buddies getting their garage band back together thanks to Southwest for connecting the guys to what’s important in their lives, music. These dudes may be middle-aged, corduroy-wearing, latte-sipping dads, but they’ve still got their epic rock star moves. And they still sound as good as they used to. Or, they think they still sound as good as they used to.


Agency: GSD&M

Client: Southwest Airlines

Title: Garage Band

Launch Date: 4/28/15

President: Marianne Malina

Chief Creative Officer: Jay Russell

Sr. VP/Group Creative Director: Brent Ladd

Group Creative Director: Lara Bridger

Creative Director/AD: Nikki Baker, Kate Griffiths

Creative Director/Writer: Leslie Shaffer

SVP Production: Jack Epsteen

Executive Producer: Marianne Newton

Senior Producer: Natalie Lum Freedman

Business Affairs: J.J. Gaines

Account Leadership: Adrienne Walpole, Amy Lyon, Kate Rutkowski

Project Management: Elizabeth Stelling

Experience and Insights: Jennifer Billiot

Production Company: Smuggler

Director: Jun Diaz

Producer: Alex Waite

Editorial Company: Beast Editorial

Editor: Ben Ellis

Graphics: Beast

VFX Supervisor: NA

VFX/Online: Jim Reed

Audio: Pony Sound

Engineer: Corey Roberts

Music Supervision: Hum Music

Music: Thin Lizzy’s “Boys Are Back in Town” licensed from Universal Music Group

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