The WORK FROM GSD&M used the film-on-the-run style of the TIKTOK-Famous DUo
By Erika Wheless at Ad Age
Fans of the hip-hop duo Flyana Boss are used to seeing them sprint through various corporate offices to their song “You Wish.” Now, fans will get to see them run down the block with a new song for Pizza Hut.
The campaign, from GSD&M, is for Pizza Hut Melts, two slices of folded pizza meant to serve one person. The spots and the music were written by Flyana Boss, with lyrics about how Melts are “cheesy, crispy, toppings loaded.”
Flyana Boss have gained popularity on TikTok, where they have 1.2 million followers. They are known for running through the Google, TikTok and Spotify offices, as well as Disneyland and Costo, lip-syncing and pantomiming their song “You Wish.”
The spots will run across social media, TV, online and streaming platforms.