Well, my praise comes with an asterisk. I love the creativity and technology of the app. I love how it interacts with a magazine ad. I love what happens when you use it. I just wish they’d made it a little more hard-working for the client. It could have been a lot cooler. My 2 cents, anyway.

http://www.macstories.net/iphone/an-impressive-iphone-newspaper-ad-video/