Recorded music sales will never be the same again (they dropped another 12% in 2014 alone), and neither will the way artists work with brands. Why are CMOs getting involved earlier than ever in breaking new bands and taking established acts to the next level, and what is each seat at the table looking for? During SXSW 2015, GSD&M hosted a panel discussion to address this topic and on the current creative marketplace.

Panelists:

Andrew Hampp- Senior Brand Correspondent, Billboard Magazine
Matt Vasquez- Lead Singer, Delta Spirit
Anne Murray- Senior Director of Brand Communication, Southwest Airlines
David Rockwood- VP/Community, GSD&M
Russell Wallach- President, Live Nation