Not in the Face started as a joke in 2009. Two friends in Austin, Texas, thought it would be funny to start a cover band playing hyperactive renditions of classic R&B, doo-wop and rock ‘n’ roll songs. The joke ended when their formula turned out to be a hit. The band’s reputation grew as word of mouth spread about their energetic, down ‘n’ dirty rock ‘n’ roll.

Every release finds them cranking up the volume even further, adding members and honing in their gritty sound. In 2013, they travelled to Vancouver, BC, to work with legendary producer Bob Ezrin (Pink Floyd, Kiss) and co-producer GGGarth Richardson (Rage Against the Machine, The Jesus Lizard) to record their rowdiest album yet.

Check ’em out at SXSW:

• 3/10 – Do512 Day Party @ Hotel Vegas (3:15 p.m.)
• 3/11 – SXSW Office Showcase @ The Dirty Dog (12:00 a.m.)
• 3/12 – Midcoast Takeover @ Shangri La (4:30 p.m.)