If you ain’t first, you’re last.

Inspired by the 2006 film Talladega Nights: The Ballad of Ricky Bobby, GSD&M and Dodge partnered with AC/DC, Sony Pictures, Mountain Dew and Shake ‘n Bake to launch a 55-second film titled Family Motto. The short film celebrates Dodge’s first-place finish in the J.D. Power Initial Quality Study and J.D. Power APEAL Study.*

The high-energy film features Gary Cole reprising his role as Reese Bobby and highlights the 2021 Dodge Durango SRT® Hellcat, the 2020 Dodge Challenger SRT® Super Stock and the Dodge Challenger SRT® Hellcat Redeye—pure muscle of the automotive industry’s most powerful brand.

As an agency driven to deliver First & Only ideas, GSD&M proudly celebrates Dodge as the first domestic brand ever to earn top spots in the J.D. Power Initial Quality Study and J.D. Power APEAL Study in the same year.

*Tied in 2020 for IQS Award. For 2020 J.D. Power award information, visit jdpower.com/awards.